- From a traveller perspective we aim to promote experiences that are authentic and sustainable.
- Eco conscious. The products that we promote actively participate in programs that are beneficial to the environment and try to limit their own footprint as much as possible.
- Conservation. Natural heritage is conserved with programs that protect and restore our nature in both wilderness areas as well as on our own front door.
- Cultural heritage is protected and cultural traditions are respected.
- Fair working conditions. All products adhere to a policy of fair working conditions that are non-discriminatory.
- Communities. We aim to use local guides and porters so as to give them access to the tourism market so that they too can improve living conditions